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By: Industrial Content Marketing, Different Strokes for Different Folks

[…] industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an […]

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By: Content Marketing for Industrial Distributors

[…] The second part of the problem is that these companies are sales driven and marketing has never been a major part of their sales process. Sales people cold calling, setting appointments for face to...

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By: 3 Online Content Tips for Industrial Distributors

[…] produced good results for my clients who are industrial distributors is using the power of industrial content marketing. Let me make an important distinction here, I am not talking about...

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By: How Industrial Content Marketing Builds Stronger Relationships Based on...

[…] Industrial content marketing when done right will help you earn trust by putting the focus on your customers’ challenges and issues instead of talking about your company, its products and services....

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By: Content Marketing for Industrial Companies – Authenticity is Mission...

[…] and transparency in industrial content marketing sound great but are they realistic goals? Do profits, revenues and short-term goals take […]

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By: Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

[…] may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors […]

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By: Content Marketing for Manufacturers Isn’t Just Publishing More Content

[…] business and sales goals. There is very little time spent, if any on discussing the “Why” of industrial content marketing and the focus is on the “What” as in “what should we write […]

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By: Content Marketing for Manufacturers Isn’t Just Publishing More Content |...

[…] business and sales goals. There is very little time spent, if any on discussing the “Why” of industrial content marketing and the focus is on the “What” as in “what should we write […]

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By: Content Marketing for Manufacturers Must Go Deeper than ToFu

[…] are two parts to the problem as I see it, in talking to manufacturers that most consider industrial content marketing to be a top of the funnel (ToFu) strategy. The assumption is that their target...

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By: Manufacturers Still Struggling with Content Marketing

[…] the time and money on a well-thought-out industrial content marketing strategy is not merely a marketing exercise, it is critical to success. Take a look at this comparison chart […]

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